RICOH Pro C7200sx Series scoops mid-volume CMYK+ BLI PRO award

21 Jun 2021

New gold and silver toners enhance digital print enhancement capability

Sydney, 21 June 2021 – RICOH, a leading provider of workplace technology, today announced that the all-around production consistency of the colour sheetfed RICOH Pro C7200sx Series has been recognised with a Buyers Lab (BLI) 2021 PRO Award for Mid-Volume CMYK+ Production Device from Keypoint Intelligence. The independent seal of approval for document imaging hardware and software follows robust testing against a comprehensive set of technical criteria.

David Sweetnam, Director of EMEA/Asia Research & Lab Services, Keypoint Intelligence (parent company of BLI), said “We were especially impressed by its performance over our production length test suite, where, over a series of six challenging 1.5 hour workflows generating over 37,000 clicks, the device never suffered a colour drift across the 42 colours in the FOGRA39 media wedge of more than DeltaE00 3.8, neither did it exhibit a front-to-back or page-to-page registration shift of more than 0.4 mm, earning it our coveted 5 Star rating in this category.”

“The RICOH Pro C7210sx/x is designed from the bottom up as a production workhorse,” added Martin Soane, European Lab Manager, Keypoint Intelligence. “The device’s fifth imaging station allows printshops to go beyond CMYK, including fluorescents, white, clear, and invisible red.”

This latest accolade for Ricoh also coincides with the availability in July of new gold and silver toners for the Pro C7200x Series providing graphic artists and commercial printers with new opportunities to broaden their product range and create market differentiation through striking digital print enhancement capabilities.

Developed for the fifth colour station on the Ricoh Pro C7200x digital colour sheetfed press, the toners deliver great visual impact for high value added print. The additional colours can transform a broad range of applications from catalogues, posters, flyers, direct mail, and brochures to business cards, greetings cards, tickets, invitations, certificates, and packaging.


The addition of gold and silver toner adds to the most extensive array of additional colours available on any digital press today. The other colours available include a high-opacity white, clear, fluorescent neon yellow, fluorescent neon pink and invisible red. They enable print providers to deliver high-value applications with special effects, visual pop, gamut expansion and/or security features.

The new toners are retrofittable, enabling existing users to expand the capabilities of the Ricoh Pro C7200X presses they operate today.

Henryk Kraszewski, Senior Product Manager Commercial & Industrial Print, Ricoh Australia, said, “We are thrilled that the C7200x Series has been recognised by Keypoint Intelligence with a Buyers Lab (BLI) 2021 PRO Award for Mid-Volume CMYK+ Production Device. This is the second time that the Pro C7200x Series has received a BLI Pro Award. This will provide Australian users with the additional level of confidence in the device’s ability to deliver robust and reliable feature functionality as well as an amazing customer experience.

“At the same time, we expect that the new innovation in our toners will open up exciting new business opportunities for highly creative jobs which can now incorporate gold or silver in material which requires that extra standout wow factor.”

About Keypoint Intelligence

For 60 years, clients in the digital imaging industry have relied on Keypoint Intelligence for independent hands-on testing, lab data, and extensive market research to drive their product and sales success. Keypoint Intelligence has been recognized as the industry’s most trusted resource for unbiased information, analysis, and awards due to decades of analyst experience. Customers have harnessed this mission-critical knowledge for strategic decision-making, daily sales enablement, and operational excellence to improve business goals and increase bottom lines. With a central focus on clients, Keypoint Intelligence continues to evolve as the industry changes by expanding offerings and updating methods, while intimately understanding and serving manufacturers’, channels’, and their customers’ transformation in the digital printing and imaging sector.

About Ricoh

Ricoh is empowering digital workplaces using innovative technologies and services that enable individuals to work smarter from anywhere.

With cultivated knowledge and organisational capabilities nurtured over its 85-years history, Ricoh is a leading provider of digital services and information management, and print and imaging solutions designed to support digital transformation and optimise business performance.

Headquartered in Tokyo, Ricoh Group has major operations throughout the world and its products and services now reach customers in approximately 200 countries and regions. In the financial year ended March 2021, Ricoh Group had worldwide sales of 1,682 billion yen (approx. 15.1 billion USD).