Ricoh Way
We’re driven by more than the bottom line. Kiyoshi Ichimura formulated Ricoh Group’s Founding Principles in 1946. They inform how we do business, encouraging us to constantly improve and contribute to the wellbeing of all stakeholders, including our families, customers, and society at large. This is Ricoh Way.
To be one global company, we must care about people, our profession, our society, and our planet. We must dedicate our winning spirit, innovation and teamwork to sharpen our customer centric focus, and we also must commit to the highest standards of ethics and integrity.
The Spirit of Three Loves
Love your neighbour, love your country, love your work. Our guiding principles were formed in 1946 by our founder Kiyoshi Ichimura. They reflect how and why we do business and our commitment to wellbeing in our families, staff, customers and the world we live in.

Our Mission
We are committed to providing excellence to improve the quality of living and to drive sustainability.
Our Vision
To be the most trusted global company.
Our Values
![]() | Customer CentricAct from the customer’s perspective |
![]() | PassionApproach everything positively and purposefully |
![]() | GembaLearn and improve from the facts |
![]() | InnovationBreak with the status quo to create value without limits |
![]() | TeamworkRespect all stakeholders and co-create value |
![]() | Winning SpiritSucceed by embracing challenges through courage and agility |
![]() | Ethics and IntegrityAct with honesty and accountability |
Te Kaupapa Mātāmua
I te Rōpū Ricoh, e ū ana mātou kia kairangi te tuku i ngā mahi ki te whanake i te kounga o te oranga, ki te āki hoki i te toitūtanga o te whenua.
Te Whakakitenga
Kia whakapono nui te iwi ki a mātou hei kamupene ā-ao
Mātāpono
![]() | KIRITAKIKa tākina ngā mahi mai i te aronga o ngā kiritaki |
![]() | ARONGA Ā-NGĀKAUKia ngākaupai, kia aronui te aro ki ngā mea katoa |
![]() | WHAKAWHANAKEKia ako, kia whakawhanake mai i ngā meka |
![]() | AUAHATANGAKa puta i te pouaka e hua mai ai te kounga mutunga kore |
![]() | MAHI TAHIKa whakaute i ngā kaihāpai katoa e puta kounga ai ngā mahi mā te mahi tahi |
![]() | WAIRUA TOAKa angitu mā te māia me te tere o te hiki i ngā wero. |
![]() | MATATIKA ME TE NGĀKAU PONOKia pono, kia tika te taki i ngā mahi |